That explains why respondents also favored Sweden-based H&M. Its stores offer inexpensive, fun, stylish clothes and, with a fast turnover of inventory, an element of surprise each time consumers visit. Women value the power to buy a new outfit without breaking the bank. Perhaps contributing to H&M’s success is the truth that nearly 80% of the company’s staff, 77% of retailer managers, and 44% of country managers are ladies. Address women’s issues successfully, and your company might see the type of fast development that health chain Curves enjoyed.
